Authors B. Joseph Pine II and James H. Gilmore coined the phrase, “The Experience Economy,” in their 1999 book of the same name. In it, they assert that “future economic growth lies in the value of experiences and transformations — goods and services are no longer enough. Businesses must orchestrate memorable events for their customers.”
This holiday season, consider gifting arts and cultural experiences to friends, family, neighbors and/or business associates and service providers.
The Napa Valley is now home to a wide variety of experiential opportunities for enjoying world-class music, theater, hands-on classes, galleries and museums, family entertainment, literary events and film. Here are a few suggestions to help orchestrate the perfect gifts for you and yours.
— Nimbus Arts offers holiday all-ages camps and classes during December and throughout the year. This St. Helena-based nonprofit is one of the most creative visual arts workshops in the Napa Valley. Gift certificates make terrific presents (email@example.com or 707-963-5278).
— Napa Valley Film Festival passes for 2018 are on super sale right now (for a limited time only). They also offer some hip swag items for stocking stuffers, including umbrellas, tote bags, water bottles and baseball hats. For the film buff, check out the splurge items — a black NVFF jacket and custom-designed T-shirts (nvff.org – under box office/merchandise or 707-226-7500).
— Surprise your jazz-loving friends with a membership to the Napa Valley Jazz Society and savor the perks: advance notice and priority seating for stellar monthly concerts in intimate settings; special symposiums; and meet-the-artist events (http://nvjs.org/memberships or 707-224-5299).
— Donate $100 in a loved-one’s name to Festival Napa Valley’s “Concert for Kids.” Each year during the festival, students from Boys & Girls Clubs are invited to experience a free concert created just for them. Included is a bi-lingual question-and-answer session (Jessica@festivalnapavalley.org or 707-346-5052).
— Connect your loved ones to their “inner artist” with gift certificates for private lessons from pros in the Napa Valley. Napa School of Music offers an eclectic variety of instruments and styles for children and adults (napaschoolofmusic.com or 707-252-4040). Voice coaching, singing and piano lessons are available through both Terry Bradford’s Jefferson Street studio (napavoice.com or 707-681-5068) and Andrew Moore (firstname.lastname@example.org or 707-226-7922).
— If painting, ceramics, woodworking, photography or other artistic mediums are of interest, connect with the Art Association of Napa Valley (sponsors of Open Studios Napa Valley). Their members include so many talented teaching artists in numerous disciplines (email@example.com or 707-254-2085).
— With a new name, new exhibits and renewed energy, the Napa Valley Museum Yountville offers gift packages for the holidays plus memberships at varying levels, all with memorable swag included. Visit the museum with your holiday guests and experience “France is a Feast: The Photographic Journey of Paul & Julia Child,” running through Feb. 18. Check gallery days, times and special events surrounding this world premier exhibit (napavalleymuseum.org or 707-944-0500).
— The sun is out through Dec. 23 for the timeless musical, “Annie,” now playing at the Lucky Penny Community Arts Center. Kids love watching other kids perform, and groups of 10 or more receive ticket discounts (luckypennynapa.com or 707-266-6305).
The gift of giving need not cost a dime. If your budget is particularly strained this year, post-fires, there are plenty of free outdoor arts experiences to discover, solo or with your companions (dogs included)! For example, downtown Napa is dotted with inventive sculptures (napaartwalk.org), and just a few blocks away, four magnificently-painted murals have transformed an industrial area into a must-see “gallery” of original works (railartsdistrict.com).
Compose your own symphony of arts experiences with gifts that are sure to keep on giving.