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Silverado Trail Hotel Project

The Altamura family would like to build a hotel and winery at the northeast corner of Silverado Trail and the juncture of Trancas Street and Monticello Road.

Members of Napa’s Altamura family have asked the city to review revised plans to build a hotel and winery at the northeast corner of Silverado Trail and juncture of Trancas Street and Monticello Road.

According to documents submitted to the city on April 26, the Altamura Group would like to develop the 5.5-acre property at 2009 Silverado Trail, now vacant, with a three-story hotel and winery building.

The proposed development includes a 98-room hotel and an 8,700-square-foot winery within a single building.

The Altamura family has been proposing hotel projects for the site since 2001. The city has resisted proposals for turning a city parcel bordering agricultural land into a commercial hub.

The hotel, designed in the French chateau/French country style would total 67,300 square feet, said the application.

The winery would occupy a small portion of the first floor with an annual production capacity of approximately 100,000 cases.

A total of 26 hotel rooms are proposed for the first floor, with 28 on the second and 44 on the third floor.

The development would also include an events center offering wine tasting, a deli, gift shop, a small restaurant, offices, meeting rooms and outdoor events area.

A 160-space parking lot is proposed to serve the facility. Some 40 employees would work at the site.

Visitors would access the property via a driveway off Silverado Trail in the northernmost portion of the property. The proposed building is set back from the street to take advantage of the creekside setting.

The plans would require a general plan amendment to redesignate the parcel from green belt to tourist commercial, a rezoning of the property from agricultural resource district to tourist commercial district, a use permit and a design review permit.

“The area is identified as ‘gateway’ in the city’s general plan,” wrote the applicant. A majority of the site consists of previously graded and disturbed land that is bordered by an unnamed stream. A veterinary office is located immediately across Silverado Trail to the west of the property.

George Altamura and another project contact, Jackie Blackshear, could not be reached for a comment on the project.

Michael Allen is the Napa city planning office associate planner assigned to the project.

“This application was just submitted last week and I have not begun my review, so I am not in a position to comment on challenges or what our office will be considering,” wrote Allen in an email.

However, “I can say that the application appears grossly incomplete,” and is missing civil plans, environmental documents, materials board, and other items.

This isn’t the first time a project has been proposed for the site.

In 2001, Altamura floated plans to build a hotel of up to 121 rooms, a 120-seat restaurant, a winery tasting room and a wedding chapel.

In 2003, the City Council rejected Altamura’s plans to build a 90-room hotel and 180-seat restaurant at the site, saying it did not make sense to allow the project in an agricultural area where Silverado Trail begins its run into the Upvalley.

In 2014, the Altamuras floated plans for a large event center and winery. The proposed Altamura Wine Center would have become home to a three-story building and winery offering wine tasting, a deli, gift shop, restaurant, offices, meeting rooms and a wedding site. The plan also included extensive outdoor areas for public gathering.

In 2014, Rick Tooker, community development director, called the event center and winery project challenging “based on its location alone.

“Many people have become accustomed to seeing as a field adjacent to the Napa River and therefore it feels as though it is open space when in fact it is a privately owned parcel zoned for potential development,” wrote Tooker at that time.

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.