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Cambria Hotel in Napa

A Cambria hotel will be built on an empty lot at 320 Soscol Ave., opposite a Hawthorn Suites on the north side of Tulocay Creek.

A lot formerly the home of the shuttered La Bamba bar on Soscol Avenue will become the site of a new 90-room hotel.

Choice Hotels International, Inc. announced that it has signed an agreement with franchise partner Stratus Development Partners, LLC of Newport Beach to develop a Cambria Hotel at the Napa property.

The four-story Cambria will be located at 320 Soscol Ave., a main entry into downtown Napa that connects with Silverado Trail and the Upvalley.

Property owner George Altamura had spent more than a decade working with city staff to roll out the Soscol Avenue hotel project, which is to occupy 2.5 acres.

After the old tavern and two nearby buildings were torn down, the hotel site — opposite a Hawthorn Suites on the south side of Tulocay Creek – had remained a grassy void amid Soscol Avenue’s strip malls and car showrooms.

“We’re thrilled to be bringing another Cambria property to California, as the brand continues to expand to the West Coast. The Napa property will be our second Cambria in the region, and is the second project with Stratus Development Partners,” said Janis Cannon, senior vice president of upscale brands at Choice Hotels.

“The Napa Valley area continues to grow as a premier destination for travelers from all over the country, and we look forward to providing guests with an upscale option to meet the needs of the modern traveler.”

“One of the trademarks of the Napa Valley is its diversity and that trait holds true in the world of lodging,” said Clay Gregory, CEO of Visit Napa Valley. “This property will be medium in size, serving both business and leisure travelers.”

“It will also offer an easy walking distance to Downtown Napa and its restaurants, shopping, arts and entertainment venues,” Gregory said. “In addition, the connection to Choice Hotels International will make it attractive to those travelers looking for a brand which they already know, and in many cases, are members of their benefit programs.”

In January, Choice Hotels International announced it signed an agreement with Stratus Development Partners to develop a new Cambria hotel & suites in Sonoma County.

Other Choice hotel brands include Comfort Inn & Suites, Quality Inn and Clarion.

Choice’s franchise partner, Stratus Development Partners, is a full-service real estate firm. Over the past 18 years, Stratus has entitled, developed, built and managed more than 26 communities in core markets across California, the company said in a news release.

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“We couldn’t be more excited to again partner with Choice Hotels to develop the Cambria Hotel Napa,” said Andrew Wood of Stratus Development Partners.

The hotel is described as a “modern agrarian” work inspired by the Napa wine country and includes a spacious two-story lobby along with a bar, swimming pool, spa and other amenities.

The Planning Commission approved the project in April.

According to a news release, Cambria Hotels are designed “to provide a unique and distinctive experience with the services and amenities that travelers demand, including casually tailored décor, flexible spaces for meeting or socializing and rooms that are comfortable and composed. The spa-like bathrooms offer contemporary fixtures, refined surfaces and abundant light.”

The 90 Cambria Hotel rooms will be in addition to several other lodging projects either approved or in the planning stage.

Those include the 183-room Archer Napa, 148 rooms at a new Wine Train resort hotel and 253 rooms split between a Residence Inn and AC Hotel, near the Meritage Resort in south Napa.

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.