New Habit Burger Location

A second Habit Burger location will open at Napa Crossing South, across the parking lot from where Michaels. 

Located inside the new Napa Crossing South, retailers Michaels, Marshalls and HomeGoods stores aim to fill the homes of Napans while two new restaurants — Habit Burger and Chipotle — aim to fill their stomachs.

The new Habit Burger and Chipotle will each be each food chain’s second Napa outlet. Their first restaurants are in Napa Crossing North on Trancas Street. Developer Pacific Properties, of Chico, created both centers.

“Our first restaurant is performing really well in Napa, and we think a second will as well,” said Danielle Winslow, spokeswoman for Chipotle, based in Colorado, which has more than 1,600 restaurants nationwide.

The chain typically looks to open restaurants in areas “where we see a strong concentration of daytime and nighttime traffic,”Winslow said.

The south Napa Chipotle should be opening in the first quarter of 2015, she said. It will employ 25 to 30 people.

“That hiring will begin relatively soon,” said Winslow. Potential employees can visit the chain’s website to apply, she said.

“We’re very excited to continue our business in Napa and look forward to opening another restaurant there,” she said.

Habit Burger did not return requests for information. An opening date has not been announced. The restaurant chain opened its first Napa restaurant in 2012. According to its website, there are a total of 116 Habit Burger eateries in four states: California, Arizona, Utah and New Jersey.

Robin Klingbeil, senior economic development project coordinator with the city of Napa, analyzes sales tax revenue from geographical areas in Napa. “We anticipate increased activity/synergy at this center with the upcoming Chipotle, Habit Burger and Michael’s,” she said.

“Retailers, in general, are anticipating continuing increases in sales, stemming from lower-than-normal gas prices and the resultant increase in disposable income,” Klingbeil said in an email.

Leasing agent Matt Sweeney of Newmark Cornish & Carey said that his firm is focusing on leasing the remaining space in the complex, in particular, the 12,000-square-foot space next to Michaels.

Ideally, a clothing store would be a good fit, he said. “We’d love to have something like a like an Old Navy,” said Sweeney. Another possibility is a Bev Mo market. “We’ve been in talks with them,” but “it’s still early.”

He estimated that a total of three restaurants will end up occupying the center. Across from a breezeway next to Habit Burger, “we’d like a pizza or fast-casual restaurant,” he said.

“We could do four restaurants, but prefer to keep it to three to keep parking from being impacted,” he said.

In the units on the corner closest to the Soscol Avenue and Kansas Street intersection, “a financial services tenant would be ideal,” Sweeney said.

The dining choices at Napa Crossing South mirror those at sister property Napa Crossing North. The north center includes Habit Burger and Chipotle, as well as an Ulta Beauty store, Panera Bread, Vitamin Shoppe and Sleep Train mattress store.

A representative from Pacific Properties could not be reached for comment.

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.

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