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Michaels opens, finally
New business

Michaels opens, finally


After much anticipation from crafty locals, a Michaels arts and crafts supply store opened in south Napa on Friday morning.

Shoppers expressed delight in having the one-stop craft shop available locally. Until now, most had driven to other Michaels or larger craft stores in Vallejo, Vacaville and Santa Rosa, they said.

The store, located in the newly built Napa Crossing South, is next to Home Goods and Marshalls.

Meagan Houle of Napa was one of the first to visit the new store.

“I’m very excited,” said Houle. “I’m a crafter and a baker. I normally drive to Vacaville or Vallejo,” for such supplies, but “I live one mile from here, so this is big. I have a full list already.”

Sheila Goldstein of Napa said craft shopping hasn’t been nearly as convenient since Napa’s Ben Franklin craft store closed years ago. She’s happy to shop at the new Michaels, noting the selection of decorator items and yarn. “I’m glad they came” to Napa, said Goldstein. “It’s silly to have to go to Vallejo or Vacaville,” to shop at Michaels, she said.

Hazel Smith agreed. “I think it’s a good idea,” to open a Napa store, she said. On Friday morning, she bought Christmas décor and other supplies, some of which weren’t even on her list. “When you go to Michaels you’re going to find something,” she said.

Vallejo resident Celeste Langstaff admitted she lived closer to the Vallejo Michaels but wanted to see the new Napa store.

“Sometimes Napa stores offer different items,” she said. She shops a lot in Napa, said Langstaff, adding she was “really glad” the store opened.

Alma Archundia of Napa paused inside Michaels to take in an entire row of ribbon, organized by color.

“I think this is awesome,” she said. “Everything is one place. It’s going to be good,” for future craft and baking projects. “I know a lot of people,” will appreciate the selection.

“I’m so happy,” said Carol Lema of Napa. “I’ve always been a crafty person,” and finding all her supplies available at one store is a big plus. “This is all together,” she said, gesturing around the store.

Her husband. Walt Lema. helped his wife pick out small bags to make an advent calendar. Napa is changing in many ways, he said, but, “this is a good change,” he said.

Store manager Lisa Rivas said she’s worked for Michaels for five months.

“We’re really excited to be in the Napa community,” said Rivas. After talking with shoppers on Friday morning, “I think people are really happy we’re finally open,” she said.

A spokesperson for Michaels said in an email that the store was 18,860 square feet, however a leasing brochure from developer Pacific Properties shows the space is closer to 12,000 square feet. Rivas also said the store was about 12,000 square feet. That means the store is slightly smaller than most Michaels, which means the selection of some departments may be scaled down slightly, she said. Based on customer requests, Rivas said she plans to customize what the store sells. If there is great demand for a particular craft supply, she would like to stock it.

The craft store won’t be the last tenant to open at the new center. A Chipotle restaurant will open across the parking lot. Other tenants have yet to be announced.

Michaels will host a ribbon-cutting ceremony on Sunday, Nov. 16 at 9:45 a.m., and doors will open at 10 a.m. Michaels will be giving away more than $1,000 in gift cards and prizes hourly throughout the day. In addition, customers can win items including jewelry, art supplies, stickers and more.

The celebration continues during the week after the event with free in-store craft demonstrations Monday through Friday from 6-8 p.m. Customers can enter to win a gift basket to be given away each evening. On Saturdays, kids can explore their creativity with $2 Kids Club crafting events that continue all year.

The store features different departments.

Home decor and floral offers wall art, tabletop decor, dried and silk floral for do-it-yourself or custom arrangements as well as vases, candles, decorative storage boxes and seasonal merchandise.

The scrapbooking and paper crafts department features more than 3,000 styles of stickers and embellishments, plus loose paper, card stock, “bling” and a vast assortment of tools for cutting, cropping, edging and stamping.

The jewelry department has thousands of different styles of pre-strung and packaged beads, along with specialty findings, pendants, charms, tools and organizers.

The kids and tweens department inspires creativity through a vast selection of craft supplies and activity kits, plus everything needed for creating school projects.

The art supplies area includes an expanded canvas selection and fine art papers with more shapes and larger sizes, more than 230 brushes and a broad selection of acrylic, oil and watercolor paints, drawing pencils, pastels and easels.

Custom framing features an open-style work area that encourages a hands-on design experience, with expert framers to help select mats and mouldings for all styles and budgets.

Cake classes cover basic design as well as advanced techniques for fondant and gum paste. Crafters can put their spin on the latest jewelry trends with jewelry making classes working with a variety of styles and techniques. Paper crafting classes show how to make cards, banners and even wreaths like a pro. New yarn classes run the gamut from simple arm-knit scarves to intricate crocheted animals.

The new store employs more than 60 people, according to a news release.

As of May 31, the company owns and operates 1,145 Michaels stores in 49 states and Canada and 118 Aaron Brothers stores, said the release.

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.

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