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SENZA hotel would like to put a few more heads in beds at its Howard Lane location in north Napa.

Representatives of the hotel’s owners have filed a planning application form with the city to add 12 hotel rooms to the property at 4066 Howard Lane.

SENZA is owned by Craig and Kathryn Hall of Hall winery in St. Helena. The additions would bring the total number of rooms to 53.

“We are looking forward to offering our unique wine country experience to more visitors to the Napa Valley, in addition to enhancing our guest experience,” wrote Graham Yallop, the hotel’s general manager.

According to the application with the city, the Halls plan to expand two existing hotel buildings and add an entirely new building of rooms.

The project includes a renovation and increase of parking spaces, the removal and replacement of two ponds, a new water feature and the removal and reconstruction of the current pool and hot tub.

The new building would include eight rooms over two stories. In total the project would add more than 9,500 square feet.

Yallop declined to say how much the project was estimated to cost. The SENZA property was recently assessed at $25.6 million.

According to the SENZA website, room rates range from $249 to more than $1,000 a night depending on room and date of stay.

Yallop said he’d like construction to start in 2019, “but it’s all pending approval” from the city.

Construction could take about six to seven months, he estimated.

The need for more hotel rooms in Napa County has been much discussed by the city and developers.

In a 2017 interview, Rick Tooker, Napa city community development director, noted that the various hotel development proposals in varying stages of city review could boost the number of rooms in the city by as many as 1,200 if all were to be approved, financed and built.

“Can the market absorb this?” he asked at that time. “Historically, that doesn’t appear to be an issue for now – but conditions are always changeable.”

Countywide, hotel occupancy for the year-to-date was down by 1.3 percent from the same period in 2017, to 72.1 percent, according to hotel research firm STR.

Revenue for the first eight months of the year rose 3.2 percent from the year earlier to $274 million, boosted by average rates that reached $310.12 a night.

Before it was a SENZA property, the hotel was a La Residence inn. In 2014, the Halls rebranded the inn as SENZA.

That project included updates to the eight-room historic Parker Mansion built in 1870. A total of 15 existing guest rooms were completely renovated and 18 new suites with private patios were built at that time.

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.