In response to the BottleRock Napa Valley 2017 Holiday Pre-Sale this past week of limited tickets, which sold out in a matter of minutes, a few things come to mind as a local.
I felt cheated for those who had tickets in their queue, had entered payment information, only to receive an error message saying “tickets not available.” The blanket response from BottleRock was “We're sorry you didn't get tickets today. We offered thousands of pre-sale tickets this year, more than any other year in the past. Tickets will go on sale again at 10am on Wed Jan. 4 after the lineup is announced.”
Pre-sale tickets showed up on StubHub overpriced after all of the tickets sold out on EventBrite.
BottleRock has made it clear that they do not support buying tickets from a third party.
I was curious as a local to see if they would have any pre-sale or promo codes for locals, and the response I got seemed like a big middle finger.
"Unfortunately we did not offer any promo codes this year." Locals are able to "volunteer" to work during BottleRock. They will get paid for their shift and enjoy the festival when they are off.
I have supported BottleRock since it started and have enjoyed it every year. I’m not asking for a free ticket, nor do I feel like I’m entitled because I live in the beautiful Napa Valley. Nor am I a person who wants to serve people or work a concert and enjoy it before or after a shift.
You have free articles remaining.
This goes deeper than just a concert. When BottleRock, started they actually set up a club called the “Highway 29 Club” for locals: there were pre-sales and promo codes so locals could get a deal and still be able to enjoy the music.
Now it seems BottleRock has forgotten about its roots; so many Napa locals went to the first concert and beyond it's discouraging as a local to have to “work” it to enjoy it? That’s not exactly a perk for locals. Not to mention it’s a bit discouraging that they seem to care more about tourists coming to town than the people who actually live here. The week leading up to the concert is chaos, with tourists and traffic the downtown congestion is crazy.
I love what Napa has to offer, and I’m happy to call this place home; however, the working-class locals have been forgotten. We put up with the crazies, the loud music some locals don’t like, and hiked prices. BottleRock has gotten so big they seem to have forgotten about us-- the locals who want to go, but maybe can’t afford the prices or who can afford them but would like to have tickets set aside for us.
Napa has forgotten about its middle-class citizens who work from paycheck to paycheck, or others who live out of town because they can’t afford to live here. Granted, most of Napa’s revenue is tourism, but let’s not forget about the people who live here, especially during an event like BottleRock.