The excitement of BottleRock 2017 is getting a great number of festival lovers pumped about the upcoming release of their lineup and ticket sales in January of 2017.
This event has proven to be very attractive, so much so, that on the morning of Dec. 14 at 10 a.m., several BottleRock lovers, near and far away, logged on to purchase tickets during the pre-sale, which lasted a total of 15 minutes. The supply of BottleRock tickets was limited, and the demand was high, which is not uncommon for pre-sales.
Several logged off empty-handed that morning, which lead to many locals taking to social media and bashing the event and the promoters.
We're compelled to share our opinions, because for one, we were surprised to recognize so many of the bashers as local parents, business owners and community members who we thought would have an understanding of the nature of a “flash sale" discounted ticket.
Come on, people. We're sure you have all missed those online sales and carried on about your day without taking to social media. We have had the experience ourselves of trying to purchase tickets for various live events around the Bay Area, at times to no avail (like with Hamilton SF, Ed Sheeran at the Greek, Lumineers at the Greek, and others), and have been frustrated and disappointed, but c’est la vie.
Second, we know many of these people have attended the event, had a wonderful time and clearly understand that the demand keeps increasing year after year, because these promoters have done a phenomenal job creating this special event that we all look forward to and even feel like we are a part of.
Finally, to think that a highly rated festival would sell thousands of tickets at a discounted price is just not realistic, and doesn’t make business sense. Offering a pre-sale is not a requirement, but is more of a gift. Those who got their lucky "golden tickets" are super excited and the rest still have an opportunity to purchase theirs at the public sale in a few weeks.
What annoyed us the most were the personal attacks on Dave Graham, Jason Scoggins and Justin Dragoo -- three local guys who saved this festival from failure and literally work 360 days a year to create a world-renowned event in our backyard. These men are three of the most generous, business-savvy and community-minded people in Napa.
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The thousands of dollars BottleRock brings into our community for businesses, taxes and employment opportunities alone, is something we should all appreciate. In addition, the number of dollars donated to local private and public schools through ticket donations displays their true community spirit.
How soon we forget that these promoters where the ones who threw together a benefit concert to help begin the healing process after the 2014 earthquake that rattled our community.
We are disappointed in the distasteful accusations made online by several locals who have enjoyed this festival since Day 1. We understand that we all have opinions and social media allows us to vent at the touch of a button. But please, let’s not bash a successful business practice that has benefited our community.
If everyone got discounted tickets, the festival would not be a sustainable event. As locals, your discounted BottleRock ticket is your area code, no hotel, no airfare, no rental car -- just a hop skip and jump downtown and there you will be, happy as ever getting your groove on at BottleRock 2017!
See you at the end of May, and thank you Jason, Dave and Justin for your commitment to this festival, our community and our Napa.
Katie Aaron and Cheri Piscia-Nichols