As a fellow business owner I found the logic in Mr. Don Williams’ lengthy message (“Maybe it’s time to cut the marketing purse strings,” May 27) to be troubling.
Eliminate the funds for the Chamber of Commerce from the city's budget? At Blackbird of Calistoga we can directly track positive sales results from the Chamber's special events and promotions.
There is no question that we are in a much more competitive environment to make retailing viable. Not only do Calistoga retailers compete with neighboring destinations, as last year's relentless rains proved we are now competing with Mother Nature herself as tourism dollars fled to the Sierras and the first significant snow in years.
It is the ingenuity and vision of our destination marketing team at the Chamber that has made Calistoga the go-to spot in the Napa Valley. We face the challenge now of retaining our special Calistoga imprint and securing it for the future as significant growth is happening. This requires considered, long range planning by highly capable people to execute those plans over an established timeline. That's what the Calistoga Chamber does.
Let me get this right: Mr. Williams suggests that the city not fund the Calistoga Chamber of Commerce for a year and see how that goes? I guess that means that the annual Lighted Tractor Parade will not happen. That happens to be the single biggest sales day of the entire year for Blackbird. It exceeds some entire weeks of normal sales. Oh, and the Harvest Table would have to be eliminated as well. The second biggest weekend of sales in the year for Blackbird.
My suggestion is that we increase both our budget for the Calistoga Chamber as well as our recognition and enthusiasm for the work they do.
Blackbird of Calistoga