Rene Gonzalez Jr. has operated Tacos La Esperanza on the 1500 block of Soscol Avenue for more than a dozen years.
The food business is in his blood. It began with Gonzalez’s great-grandmother’s restaurant in the Mexican state of Ensenada—the birthplace of the recipe for the Baja-style fish tacos that his truck serves today. His father and his uncles have run food trucks all over the Bay Area since the 1970s, according to Gonzalez. Even his 75-year-old grandfather still slings tacos out of his truck in Oakland.