2003: "Shrek 4-D"

A larger-than-life "Shrek" character poses with key players at the premiere of a new multi-sensory attraction, "Shrek 4-D," at Universal Studios Hollywood Saturday, May 10, 2003, at Universal City, Calif. From left are Vivendi Universal Entertainment president Ron Meyer, voice stars Mike Myers and Eddie Murphy, and DreamWorks co-founder Jeffrey Katzenberg. Universal Entertainment and DreamWorks collaborated on "Shrek 4-D," a multimedia continuation of the Shrek movie story, with three-dimensional flying dragons, water spraying in the face and other special effects. Identical attractions opened simultaneously at Universal theme parks in Orlando, Fla., and Japan. (AP Photo/Reed Saxon)

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