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Collabria Care’s new name isn’t as direct as its old one, Napa Valley Hospice and Adult Day Services.

Maybe that’s why, when it comes to social resources, Collabria Care might be the best-kept secret in the Napa Valley.

Hospice care is just one aspect of Collabria, which changed its name two years ago. The nonprofit also offers palliative care, adult day health services, service to people experiencing early-onset Alzheimer’s, advice on preparing an advance health care directives, and support for families of the people who need those services.

Are you starting to get nervous about Uncle Pete’s driving? Have you or a loved one just been diagnosed with Alzheimer’s? Are you looking to stay active and social in retirement? Are you worried about Grandma’s mountain of pills and frequent hospital stays?

Collabria Care can help, say Celine Regalia, director of operations, and Mary Stephenson, a boardmember. They said services are funded by Medicare, Medi-Cal, private insurance, donations and bequests, Auction Napa Valley, an annual gala, sales from two St. Helena thrift stores, La Boheme and Act 2 and a golf tournament coming up later this month.

The multiple points of entry to Collabria’s services, and the fact that they’re available to everyone affected by aging, not just seniors themselves, make the nonprofit unique.

Collabria’s adult day center on Jefferson Street in Napa provides personalized care from a team of specialists to 135 Napa County seniors – an average of 62 per day – and their caregivers.

To better serve Upvalley seniors, Collabria wants to open an adult day center here in St. Helena. They need about 1,500 square feet. If you know of a suitable site, please let them know.

They’re also starting what they call an UpValley Village, based in the old Red Cross building behind Rianda House. It’s a membership-based “virtual village,” modeled on a program that started in Beacon Hill, Boston, that connects members with sources of transportation, trustworthy plumbers or yard workers, tips on social activities, and other things seniors need to live independently and productively.

It sounds like an innovative idea that would nicely complement Rianda House and, eventually, the Upvalley adult day center.

Regalia and Stephenson left us convinced that Collabria is one of the most important nonprofits in St. Helena, and its importance will only grow as Napa County’s population ages.

We do have one piece of advice for Collabria: Tell your story loudly and clearly, and be as direct as possible in your marketing. “Collabria Care” still doesn’t have the same name recognition as Napa Valley Hospice and Adult Day Services, but the tremendous services you offer speak for themselves – as long as people can understand what you do.

This is a nonprofit that serves everyone, so we encourage everyone to get to know it.

You can visit on the web, but Regalia said the best way to learn more is to call 258-9080.