Vintage Wine Estates has announced an agreement to acquire three wine brands from Jayson Woodbridge: Layer Cake, Cherry Pie and If You See Kay. The deal is scheduled to close on Jan. 2.
“These brands are an extraordinary addition to the Wine Estates portfolio,” said Pat Roney, president and CEO of Vintage Wine Estates. “They have struck a powerful chord with consumers who are drawn to the whimsical and provocative branding and stay for the remarkable quality.”
Jayson Woodbridge’s concept for Layer Cake was to make wines that are approachable for everyday enjoyment. Since its inception in 2004, Layer Cake’s mission was to shock people about how good wine could be for $15. The range includes nine different varietals from key regions around the globe, all for $10 to $15: a malbec from Argentina; an Italian primitivo; an Australian shiraz and chardonnay; and a pinot noir, sauvignon blanc, rosé and cabernet sauvignon from California. The brand has received positive reception from consumers and been recognized by the critics with 90-point scores and gold medals.
Created in 2008, Cherry Pie is a pinot noir-based brand, featuring single and multi-vineyard wines from top California locations.
The brand has garnered numerous awards and accolades.
Layer Cake, Cherry Pie and If You See Kay represent a portfolio of 450,000-plus cases.
Jayson Woodbridge will remain a consultant for both winemaking and public relations for both Layer Cake and Cherry Pie.
“As the founder and winemaker, I am pleased and certain that my voice and vision will remain, well stewarded by VWE’s solid and committed winemaking team,” Woodbridge said. “It is gratifying to know that the wines will continue to express our unique quality and style going forward.”